Our Mission

Empowering
the 99%
to build wealth

“Fixing a broken
incentive system.”

$15B
wealth transfer from 99% to higher income through credit card points
$1T+
in credit card debt
3-5%
record low personal savings rate

We believe incentives drive the world, and today, incentives are driving people to spend beyond their means. Social media, rewards and cash-back, points, and rising costs— all of these factors combine to create a system where spending is prized above all. But, it also creates a fragile system.

Why not flip the incentives?

Not only do average consumers not benefit, but financial institutions also don’t benefit long-term from high levels of debt and low deposit rates. So we set out to flip the incentive structure, and align incentives between financial institutions and regular people.

Status Quo
  • Only earn rewards when you spend
  • Must use specialized card to earn
  • Rewards not tied to loyalty
Debbie
  • Earn points for saving, making on-time payments, and smart spending
  • Earn across all accounts, multipliers on partners
  • Get tiered upgrades for being a loyal member

Our Founders

Frida Leibowitz

CEO & Co-founder

Rachel Lauren

COO & Co-founder