Connect to and convert younger, better consumers

Through the Debbie marketplace, acquire new members who are building better habits, and reward them for good behavior.

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Grow Your Deposit Base, Safely

At Debbie, we connect credit unions, community banks, or other financial institutions to highly motivated new members and consumers.

High-Value Prospects

Our proprietary behavioral psychology curriculum and rewards program identifies motivated prospects in your region for both deposit and debt consolidation offers.

Easy Integration

We match our user population and credit metrics to your eligibility criteria to create a seamless digital experience for you and the prospect.

Clean Terms

No advance commitments. You pay us for new members and consumers that convert.

Our users are:

• De-risked through our behavioral change course
• Paying off debt 3x more consistently
• Putting $100 towards savings on average.

Engage Your Existing Base

Leverage Debbie’s program to reward your consumers and members for positive financial behavior. Our co-branded app allows you to reward them for reducing their debt, increasing their savings, and getting to know more about products you offer.


Reduce debt

Target the holistic financial health of your members and borrowers, allowing them to free up savings.


Increase deposits

Debbie users save on average $100/month as a result of our behavior change curriculum


Increase wallet share

Over 80% of Debbie users view products we endorse more favorably than other institutions.

Case Studies

How MSUFCU saw 2x lift in deposits growth amongst younger members
Read Case
LFCU helped its community refinance high-interest debt from 20%+ APR down to 10% on average, via Debbie
Read Case

Grow your members with Debbie

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