Connect to and convert younger, better consumers

Join Debbie's marketplace to receive new members at a low cost, and reward them for positive financial behavior. Get your first 10 new members free.

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Grow Your Membership

At Debbie, we connect credit unions, community banks, or other financial institutions to highly motivated new members and consumers.

High-Value Consumers

To access the Debbie app, consumers are required to open an account with a Debbie partner in their region. You earn the trust of new members by rewarding them for positive financial behavior, like saving and paying off debt.

Clean Terms

No advance commitments. You pay us for new members and consumers that actually convert.

Easy Integration

We match our user population and credit metrics to your eligibility criteria to create a seamless digital experience for you and the prospect, with little to no technical lift.

Our users are:

  • Average age of 30 and looking to achieve their financial goals
  • Paying off debt 3x more consistently
  • Putting $100 towards savings on average.

Engage Your Existing Base

Leverage Debbie’s program to reward your consumers and members for positive financial behavior. Our co-branded app allows you to reward them for reducing their debt, increasing their savings, and getting to know more about products you offer.

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Reduce debt

Target the holistic financial health of your members and borrowers, allowing them to free up savings.

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Increase deposits

Debbie users save on average $100/month as a result of our behavior change curriculum

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Increase wallet share

Over 80% of Debbie users view products we endorse more favorably than other institutions.

Case Study

The average industry account acquisition cost is $498 - see how we bring that down by over 50%.

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Read case study
Case Study

CFCU received 500 new account applications in less than 4 months

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Read case study
Case Study

How MSUFCU saw 2x lift in deposits growth amongst younger members

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Read case study

Press Releases

Debbie Selected by Chartway, Rize, and Royal CU to Help Grow Their Membership

April 11, 2025

Debbie Launches Debt Payoff Rewards with MSUFCU

May 12, 2023

Debbie Selected by University Federal Credit Union (UFCU) to Power Rewards for Financial Success

April 5, 2023
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Grow your members with Debbie

Copyright © Debbie Inc. 2022 All Rights Reserved

* This information is estimated based on consumers who were active inside the Debbie app from 3/1/2022-7/1/2022.

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** APR is the Annual Percentage Rate. Your actual APR may be different. Your APR is based on multiple factors including your credit profile and your debt to income ratio. APR ranges from 9.99% to 16.99% and is determined at the time of application. Lowest APR is available up to a 36 month term, to borrowers with excellent credit. Conditions apply. Advertised rates and fees are valid as of 6/10/2023 and are subject to change without notice. Terms and Conditions apply. Debbie reserves the right to modify or discontinue products and benefits at any time without notice. Participating lenders, rates and terms are also subject to change at any time without notice. The information you provide to us is an inquiry to determine whether our lenders can make you a loan offer. If any of our lending partners has an available loan offer for you, you will be invited to submit a loan application to the lender for its review. Not all borrowers receive the lowest rate. Lowest rates are reserved for the highest qualified borrowers. We do not guarantee that you will receive any loan offers or that your loan application will be approved. If approved, your actual rate will depend on a variety of factors, including term of loan, a responsible financial history, income and other factors.