Debbie Launches Debt Payoff Rewards with MSUFCU

Debbie, the rewards platform for debt payoff, is excited to announce their partnership with MSU Federal Credit Union (MSUFCU), the world’s largest university-based credit union.

Leveraging Rewards to Help Members Achieve Financial Health

Debbie, a tech startup based in Miami, offers a rewards platform for debt payoff that uses behavioral psychology and positive reinforcement to help people improve their finances sustainably. The company is partnering with MSUFCU to offer members rewards for paying off their debt and saving, as well as helping average Americans access lower rates on their credit card debt.

“At The Lab at MSUFCU, we’re always looking for new technologies to help our members achieve financial security. By partnering with Debbie, we’re able to offer our members a new tool to support their financial goals and pay off debt. By using the Debbie app, our members can celebrate their debt payoff by getting rewarded and achieving financial security.

-Ben Maxim, MSUFCU’s Chief DigitalStrategy and Innovation Officer.”

Using a Noom-style approach, Debbie has been able to show 3x improved debt payoff outcomes, as well as an average of $100 saved per month per user.

Debt is at a Record High

According to the Federal Reserve, consumer debt rebounded post-pandemic to a record high of $16.9 trillion.Credit card debt stands at almost $1 trillion in balances, and per the CFPB(Consumer Financial Protection Bureau), Buy Now Pay Later debt ballooned over1000% over the pandemic. All of this is driven by a combination of an overheated market, inflation, and new and easy ways to spend money. Financial institutions have seen this problem impact their members, leading to lower savings rates, deposits and overall financial health. When using traditional debt payoff products, Debbie has found that most borrowers rebound to the same level of credit card debt. Debbie offers guidance and long-term strategies along the debt payoff journey to help keep users motivated and engaged.

Coming Soon: Refi with Built-in Rewards

In addition to higher balances, consumers today are facing high interest rates relative to the recent past. Asa result, Debbie is partnering with credit unions to launch a unique loan refinance marketplace that offers consumers competitively-priced offers with built-in rewards, while connecting consumer-aligned credit unions with Debbie’s~20k user network of motivated Millennial and Gen-Z users.

Who is Debbie?

Debbie was founded by a people who were tired of struggling with the vicious debt cycle and built a category-transforming rewards platform for debt payoff. Debbie uses behavioral psychology and positive reinforcement to help people improve their finances sustainably. The company has raised over $2m from venture capital investors such as One Way VC, TA Ventures, BDMI, and others. The company was founded in2021 and based in Miami, FL. For any inquiries you can reach us at


Founded in 1937, MSUFCU has a national reputation for excellence and has received several top industry and workplace awards, including being named a Best Credit Union toWork For® by American Banker for the sixth year, a Top Workplace by the Detroit Free Press for 12 consecutive years, and a National Best and Brightest Companies to Work For® winner for seven consecutive years. MSUFCU has also been certified as a Great Place to Work® for 10 consecutive years and has been recognized by the Credit Union National Association, earning first place for the people-helping-people philosophy Louise Herring Award. MSUFCU is headquartered in East Lansing, Michigan; has 23 branches; more than 350,000 members; over $7 billion in assets; and more than 1,100 employees. For more information, visit

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The app that upgrades your money mindset and debt, for free

Debbie is an app that uses behavioral psychology and prizes to help you pay off debt for good. The app rewards you for paying off debt with lower interest rates on your current credit, as well as cash. Start our free money psychology course today to get qualified. Start Now →

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